Marta MainieriWHAT IS A COMMUNITY, THOROUGHLY EXPLAINEDWe would like to dedicate this article to ABC of communities, namely what we mean when we talk about communities. Not only because we…Jul 14, 2022Jul 14, 2022
Marta MainieriCommunities need a budgetI want to be clear once and for all, even at the risk of annoying someone: communities need a budget. And if you don’t have one, or if you…Mar 30, 2022Mar 30, 2022
Marta MainieriThe loneliness of the community manager: unclear tasks and little support.To successfully launch and grow a community requires a strategy, tactics, skills and investment. Often, however, companies hire a dedicated…Feb 10, 2022Feb 10, 2022
Marta MainieriBuilding a community: from saying it to doing it!The community narrative appeals to many companies. It is on everyone’s lips more and more often and companies are trying to experiment, but…Sep 15, 20211Sep 15, 20211
Marta MainieriWhy having a community is better than having an audienceThe word community is on everyone’s lips today. It seems that every company, start-up, association, group has its own community. If this…May 6, 2021May 6, 2021
Marta MainieriCommunity design as an approach: 4 main project areasCommunity design doesn’t exist. At least in literature. My friend Daniela Selloni, professor of Product Service System Design professor at…Feb 26, 2021Feb 26, 2021
Marta MainieriHow community design can help companies rethink their organisationsThe internal organisational problems of companies are well known by now, but their solution is less so. Employees can no longer be treated…Feb 5, 2021Feb 5, 2021
Marta MainieriFrom Sharing Economy to Community Economy: why it is important to learn how to design communities.In 2013 the Economist introduced the Sharing Economy to the world. At that time there was talk of a new economy that favored the sharing…Jan 27, 2021Jan 27, 2021