Marta Mainieri – Medium

Marta Mainieri

WHAT IS A COMMUNITY, THOROUGHLY EXPLAINED

We would like to dedicate this article to ABC of communities, namely what we mean when we talk about communities. Not only because we…

4 min readJul 14, 2022

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WHAT IS A COMMUNITY,
THOROUGHLY EXPLAINED

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Marta Mainieri

Communities need a budget

I want to be clear once and for all, even at the risk of annoying someone: communities need a budget. And if you don’t have one, or if you…

5 min readMar 30, 2022

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Communities need a budget

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Marta Mainieri

The loneliness of the community manager: unclear tasks and little support.

To successfully launch and grow a community requires a strategy, tactics, skills and investment. Often, however, companies hire a dedicated…

5 min readFeb 10, 2022

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The loneliness of the community manager: unclear tasks and little support.

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Marta Mainieri

Building a community: from saying it to doing it!

The community narrative appeals to many companies. It is on everyone’s lips more and more often and companies are trying to experiment, but…

5 min readSep 15, 2021

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Building a community: from saying it to doing it!

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Marta Mainieri

Why having a community is better than having an audience

The word community is on everyone’s lips today. It seems that every company, start-up, association, group has its own community. If this…

4 min readMay 6, 2021

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Why having a community is better than having an audience

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Marta Mainieri

Community design as an approach: 4 main project areas

Community design doesn’t exist. At least in literature. My friend Daniela Selloni, professor of Product Service System Design professor at…

6 min readFeb 26, 2021

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Community design as an approach: 4 main project areas

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Marta Mainieri

How community design can help companies rethink their organisations

The internal organisational problems of companies are well known by now, but their solution is less so. Employees can no longer be treated…

4 min readFeb 5, 2021

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How community design can help companies rethink their organisations

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Marta Mainieri

From Sharing Economy to Community Economy: why it is important to learn how to design communities.

In 2013 the Economist introduced the Sharing Economy to the world. At that time there was talk of a new economy that favored the sharing…

5 min readJan 27, 2021

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From Sharing Economy to Community Economy: why it is important to learn how to design communities.

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Marta Mainieri

Marta Mainieri

Marta Mainieri is a consultant, trainer and speaker expert in the field of Sharing Economy, platform design and community design.

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