The word community is on everyone’s lips today. It seems that every company, start-up, association, group has its own community. If this was true, it would be nice. If all those who claim to have a community had it, organizations (profit and non-profit) would probably be closer to customer needs today, citizens would show more confidence in them and innovation would once again happen inside companies and not outside them.

Yes, having a community means above all creating relationships between members and the proposing organization and co-creating value for both.

However, today, this still doesn’t happen very often. Organizations frequently…

Community design doesn’t exist. At least in literature. My friend Daniela Selloni, professor of Product Service System Design professor at Politecnico di Milano, wrote to me in this regard: “The term community design is not widely used in the scientific language of design, and I can’t think of any design researcher who actually works on “designing a community”. There is the expression community-centered design which refers to the immersion of the designer within a community to design activities and animation together. But it’s only a little part, at least for me. That is because designing a community certainly includes a…

The internal organisational problems of companies are well known by now, but their solution is less so. Employees can no longer be treated as such. Not only because Covid has undermined a corporate organisation based on locations and hierarchies, but above all because it has accelerated a change that is first and foremost cultural. The digital transformation has given us the tools to be our own designers, but at the same time it has also accustomed us to relate to others from a horizontal rather than vertical perspective, thus eliminating the value of hierarchy and freeing up capacity and creativity…

In 2013 the Economist introduced the Sharing Economy to the world. At that time there was talk of a new economy that favored the sharing of goods instead of owning them and exchange instead of purchase. Since then, many things have changed, and today the Covid-19 has also highlighted the fragility of some of the most famous services; more than ever, the question is what is left of the sharing economy and its narrative. Some services have grown or have been called into question, others have instead entered into crisis in a perhaps irreversible way, but beyond the single services…

Marta Mainieri

Marta Mainieri is a consultant, trainer and speaker expert in the field of Sharing Economy, platform design and community design.

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