I want to be clear once and for all, even at the risk of annoying someone: communities need a budget. And if you don’t have one, or if you do not want to make it possible, it means that you do not believe that the community is an asset on…

To successfully launch and grow a community requires a strategy, tactics, skills and investment. Often, however, companies hire a dedicated professional without providing the right support to achieve the objective. In this article we will talk about some mistakes that should be avoided. More and more companies are constantly looking…

The community narrative appeals to many companies. It is on everyone’s lips more and more often and companies are trying to experiment, but in most cases without any real awareness or investment. In the best-case scenario, after the first events or the launch of yet another social channel, one ends…

The word community is on everyone’s lips today. It seems that every company, start-up, association, group has its own community. If this was true, it would be nice. …

Community design doesn’t exist. At least in literature. My friend Daniela Selloni, professor of Product Service System Design professor at Politecnico di Milano, wrote to me in this regard: “The term community design is not widely used in the scientific language of design, and I can’t think of any design…

The internal organisational problems of companies are well known by now, but their solution is less so. Employees can no longer be treated as such. Not only because Covid has undermined a corporate organisation based on locations and hierarchies, but above all because it has accelerated a change that is…

In 2013 the Economist introduced the Sharing Economy to the world. At that time there was talk of a new economy that favored the sharing of goods instead of owning them and exchange instead of purchase. Since then, many things have changed, and today the Covid-19 has also highlighted…