Marta MainieriWHAT IS A COMMUNITY, THOROUGHLY EXPLAINEDWe would like to dedicate this article to ABC of communities, namely what we mean when we talk about communities. Not only because we…4 min read·Jul 14, 2022----
Marta MainieriCommunities need a budgetI want to be clear once and for all, even at the risk of annoying someone: communities need a budget. And if you don’t have one, or if you…5 min read·Mar 30, 2022----
Marta MainieriThe loneliness of the community manager: unclear tasks and little support.To successfully launch and grow a community requires a strategy, tactics, skills and investment. Often, however, companies hire a dedicated…5 min read·Feb 10, 2022----
Marta MainieriBuilding a community: from saying it to doing it!The community narrative appeals to many companies. It is on everyone’s lips more and more often and companies are trying to experiment, but…5 min read·Sep 15, 2021--1--1
Marta MainieriWhy having a community is better than having an audienceThe word community is on everyone’s lips today. It seems that every company, start-up, association, group has its own community. If this…4 min read·May 6, 2021----
Marta MainieriCommunity design as an approach: 4 main project areasCommunity design doesn’t exist. At least in literature. My friend Daniela Selloni, professor of Product Service System Design professor at…6 min read·Feb 26, 2021----
Marta MainieriHow community design can help companies rethink their organisationsThe internal organisational problems of companies are well known by now, but their solution is less so. Employees can no longer be treated…4 min read·Feb 5, 2021----
Marta MainieriFrom Sharing Economy to Community Economy: why it is important to learn how to design communities.In 2013 the Economist introduced the Sharing Economy to the world. At that time there was talk of a new economy that favored the sharing…5 min read·Jan 27, 2021----